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| One Day Workshop |
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| Eliminating the competition by creating ‘new market space’ |
Companies developing strategy to ’beat the competition’ often find themselves in a world of decreasing margins where everybody looses.
However other organizations such as Starbucks, South West Airlines and Formule 1 Hotels have essentially rewritten the rules of their industry. Far from competing in an ever –competitive space, they have created completely new market space through innovation in their strategy development.
This process known as Blue Ocean strategy is now being increasingly adopted by organizations who wish to develop innovative new strategies. The process involved deploying 6 pathways of innovative strategic analysis to uncover new ‘value.’
The process can be applied by any organization seeking to change their current business model. |
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Source: Kim & Mauborgne |
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| The benefits of Blue Ocean strategy: |
| Value curves help you identify a new strategic profile that can differentiate you form the competition.
Typical programmes involve uncovering a huge leap in buyer value whilst at the same time achieving a decline in the industry cost structure. Successful companies using this approach get ’first mover advantage’ in creating new markets. The approach is ideal for companies in highly cost competitive industries. |
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| Typical programme: |
- The difference between Blue Ocean and Red Ocean thinking
- Understanding our ‘as-is’ strategy canvas.
- Building a ‘value curve’
- The 6 pathways to value innovation
- Case study—Cirque du Soleil
- Organising your Blue Ocean programme
- The structure of a typical Blue Ocean programme
- Integrating Blue Ocean strategic thinking with your annual planning
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| What you will learn: |
- What is value innovation in strategy?
- How to get your management team thinking ‘out of the box’
- How others have created new market space
- How to organise a Blue Ocean project
- How to get your customers and non-customers involved in your strategic planning
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| Who should attend: |
- CEOS and business unit heads
- Business unit management teams
- Strategic/corporate planners
- Finance executives
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Contact us at fste@qaiasia.com for more details on consulting, training, and other related services in the area of Strategy Development & Execution. |
