Six Sigma for BPO and Customer Contact Centers


What is Six Sigma?

Six Sigma is both a management practice as well as a capability measure.

The fundamental definition of Six Sigma capability refers to a process where "the center of the process is away from the nearest specification limit by six standard deviations of the process". The customer of that process determines the specification limits within which the process has to perform. Sigma capability of a process is a measure and therefore can assume any integer value - "doing six sigma" implies that we move towards this level of sigma capability, not as a pre-requisite, but more as a target destination on a journey.

Six Sigma as a management practice refers to the business initiative undertaken at an enterprise to systematically enhance the capability of its business processes to better meet/exceed customer specifications, resulting in a tangible business gain. This simplified definition describes the implication of "doing Six Sigma".

Why Six Sigma for BPO and Customer Contact Centers?

Some of the key reasons why BPO organizations should implement Six Sigma include:

  • Faster route to process maturity in a relatively less mature industry: The BPO industry in India is still a nascent one and therefore still in the process of ramping up capacities and building delivery capability. However, the 'Key Business Processes' that they are handling for their customers are mature and stable. BPO providers need to bridge this gap, and need to stay focused on quality and process management even as they grow at a frantic pace.
  • Metrics-based management: Operating in an environment where multiple 'moments of truth' occur with the clients every single minute and span of controls in the management structure are very high, it becomes imperative for the industry players to have a robust metrics system for measuring, tracking and managing the business.
  • Process control: BPO providers need to maintain very tight control over their processes for ensuring consistent customer experience.
  • A disciplined improvement path: Continuous process improvement is a key imperative in order to enhance service and quality at lower costs. SLA's often demand year on year improvements in process metrics and cost reductions.
  • Customer orientation: There is a need to capture the Voice of the customer- both the client whose process you are handling as well as the end customer.

QAI Methodology

Six Sigma as a framework is apt for practically any business function across industries.

However, we strongly believe that Six Sigma has maximum impact only if it is imparted without a suitable industry context.

QAI provides customized interventions of training, consulting, mentoring for Six Sigma deployment in BPO and Customer Contact Centers.

Consultants who have a rich experience in Six Sigma and are well versed with the operational issues in BPO and Contact Centers provide the services.

The trainings use operational case studies from BPO environment to facilitate learning e.g. Gauge R&R for calibration in context of Transaction Monitoring, Design of Experiments for improving 'On time' etc.

QAI Roadmap for Six Sigma deployment
The steps involved Six Sigma deployment are as follows.

  • Perform a Diagnostic Assessment
  • Synchronization and Planning
  • Establish Business Process Management System
  • Training (Champions, Black Belt, Green Belt…)
  • Project Selection
  • Project Support for first wave of Projects
  • Roll out Six Sigma at a large scale

 


 

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